Creating a new brand world
As one of the pioneers in audio engineering, KEF is synonymous with hi-fi enthusiasts. A new strategic approach was developed by Maker London to introduce KEF as an innovative and premium brand to a much wider audience.
A new Brand World was developed to articulate the brand’s visual direction. Working collaboratively with KEF’s internal teams, these principles were implemented across all brand elements, including brand guidelines, art direction, digital design, visual merchandising and packaging.